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| Xbox CEO Asha Sharma "Doesn't Believe" GenAI World Models Will Replace AAA Games |
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Posted by: Guest - 06-10-2026, 08:52 PM - Forum: RSS News
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Xbox CEO Asha Sharma "Doesn't Believe" GenAI World Models Will Replace AAA Games
"I've really come to appreciate the depth and the complexity of art".Xbox boss Asha Sharma has been speaking to Fortune about the wider industry and the future of gaming hardware, and it should come as no great shock to learn that AI came up as a topic at one point.Sharma's previous role was President of Microsoft's CoreAI product, so you'd imagine she'd be quite bullish about the impact of the highly controversial technology – but, as she has proven in the past, she's keen to see it applied in ways that make sense for players.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...-aaa-games
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| "It's Hard To Say" - Xbox Boss Isn't Sure The Activision Blizzard Deal Has Paid Off |
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Posted by: Guest - 06-10-2026, 08:52 PM - Forum: RSS News
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"It's Hard To Say" - Xbox Boss Isn't Sure The Activision Blizzard Deal Has Paid Off
"It was bought at a time when our strategy was predominantly on the core consoles".Remember when Microsoft bought Activision Blizzard for $68.7 billion, and everyone assumed that Xbox would become the dominant force on the back of franchises like Call of Duty?It hasn't quite played out like that; since the merger was done, Xbox hardware sales have slumped. Microsoft has also made multiple rounds of layoffs across its business, including Xbox Game Studios. Thousands of roles have been lost, and several studios have been closed down.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/it...s-paid-off
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| Opinion: 2010 World Cup South Africa Might Be The Best FIFA Game Of All Time |
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Posted by: Guest - 06-10-2026, 08:52 PM - Forum: RSS News
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Opinion: 2010 World Cup South Africa Might Be The Best FIFA Game Of All Time
An incredible game from the Xbox 360 era.The late 2000s and early 2010s were an extremely important time for EA Sports' FIFA series, which had spent much of the past decade losing out in the gameplay department to Konami's Pro Evolution Soccer. With the arrival of the likes of FIFA 08 and FIFA 09, however, the development team began to craft the perfect formula both on and off the pitch, taking the series to new heights while also introducing new features such as Pro Clubs and Ultimate Team that would become literal game-changers for not only FIFA, but EA Sports as a whole.The team behind the FIFA franchise was riding a massive high going into 2010, and with the South Africa World Cup taking place that summer, EA Sports delivered a dedicated Xbox 360 game to celebrate the tournament. I've personally been playing FIFA games since all the way back to FIFA 95, and I think 2010 FIFA World Cup South Africa might just be my favourite of all time. Yes, it was really that good!Read the full article on purexbox.com
https://www.purexbox.com/features/opinio...f-all-time
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