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+--- Thread: XBOX Senior EA Exec Credits Generative AI For A "Real Rise In Creativity" (/showthread.php?tid=1447)
Senior EA Exec Credits Generative AI For A "Real Rise In Creativity" - XBOX - 06-23-2026
Senior EA Exec Credits Generative AI For A "Real Rise In Creativity"
"I want to be a hero to our studio developers and help create career-defining experiences".Senior EA exec Laura Miele has voiced her support for controversial Generative AI tools within the gaming industry, as she claims to have seen a "real rise in creativity" across the publisher's studios.Earlier this month, Miele spoke at Game Business Live (as reported by Eurogamer) about her excitement surrounding GenAI's implementation, and that she believes it "removes friction" from developer workflow, leading to "faster creativity".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/senior-ea-exec-credits-generative-ai-for-a-real-rise-in-creativity