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+--- Thread: XBOX Microsoft Issues Statement On Why 'This Is An Xbox' Campaign Has Been Retired (/showthread.php?tid=228)
Microsoft Issues Statement On Why 'This Is An Xbox' Campaign Has Been Retired - XBOX - 03-28-2026
Microsoft Issues Statement On Why 'This Is An Xbox' Campaign Has Been Retired
MS spokesperson confirms it's been nixed by the new Xbox boss.It's official, folks! Following a report earlier this week that suggested new Xbox boss Asha Sharma had directed the scrubbing of the "This is an Xbox" marketing campaign, it's now been confirmed by a Microsoft spokesperson.We don't know who the spokesperson is, but they responded to Windows Central with a very short statement mentioning that the campaign "didn't feel like Xbox" and that Asha Sharma is "leading a reset of how we show up".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/03/microsoft-issues-statement-on-why-this-is-an-xbox-campaign-has-been-retired