03-27-2026, 10:07 PM
It Was Asha Sharma's 'Direction' To Scrub 'This Is An Xbox' Marketing, Suggests Repo
Update: Microsoft confirms it's been retired.A couple of weeks ago, we mentioned how Microsoft's "This is an Xbox" advertisement on the official Xbox Wire website had been mysteriously removed, and that ad is still giving off a "404 Not Found" message at the time of writing.This naturally led many people to conclude that the "This is an Xbox" marketing campaign was being scrapped by Xbox, and although that hasn't been confirmed by Microsoft, a recent report from The Information suggests that it has indeed been "axed" at the direction of new Xbox boss Asha Sharma.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/03/it...sts-report
Update: Microsoft confirms it's been retired.A couple of weeks ago, we mentioned how Microsoft's "This is an Xbox" advertisement on the official Xbox Wire website had been mysteriously removed, and that ad is still giving off a "404 Not Found" message at the time of writing.This naturally led many people to conclude that the "This is an Xbox" marketing campaign was being scrapped by Xbox, and although that hasn't been confirmed by Microsoft, a recent report from The Information suggests that it has indeed been "axed" at the direction of new Xbox boss Asha Sharma.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/03/it...sts-report