03-29-2026, 04:38 PM
Feature: Five Things We Want To See From Xbox's New Leadership Team In 2026
In the midst of a massive year for the brand.What a year this is turning out to be already for Team Xbox! We thought it was going to busy with the 25th anniversary celebrations and the releases of Fable, Forza Horizon 6, Gears of War: E-Day and Halo: Campaign Evolved, but we never considered that Phil Spencer would retire and Asha Sharma would take the role of Xbox boss!A lot has happened in the short time that she's taken over as well. Project Helix was announced as the next Xbox console, we got our first Xbox Series X|S dashboard update in ages, and reports have suggested she's supposedly axed the "This is an Xbox" marketing campaign and is looking at ways to make console & Game Pass "more enticing".Read the full article on purexbox.com
https://www.purexbox.com/features/five-t...am-in-2026
In the midst of a massive year for the brand.What a year this is turning out to be already for Team Xbox! We thought it was going to busy with the 25th anniversary celebrations and the releases of Fable, Forza Horizon 6, Gears of War: E-Day and Halo: Campaign Evolved, but we never considered that Phil Spencer would retire and Asha Sharma would take the role of Xbox boss!A lot has happened in the short time that she's taken over as well. Project Helix was announced as the next Xbox console, we got our first Xbox Series X|S dashboard update in ages, and reports have suggested she's supposedly axed the "This is an Xbox" marketing campaign and is looking at ways to make console & Game Pass "more enticing".Read the full article on purexbox.com
https://www.purexbox.com/features/five-t...am-in-2026