6 hours ago
Xbox's New Chief Strategy Officer Is Planning To 'Revive Storied Franchises'
In addition to strengthening the console side.Earlier this week, we covered the news that Xbox had hired a new executive to "strengthen the console side of the business" in the form of Matthew Ball, who has joined as Chief Strategy Officer.And now, a new interview with Bloomberg has shed more light on Ball's role at Team Xbox, which includes plans to "revive storied franchises" in addition to his work around consoles. The outlet says that these are two of his main focuses, although we don't have any specifics about which exact franchises he's going to be prioritising.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...franchises
In addition to strengthening the console side.Earlier this week, we covered the news that Xbox had hired a new executive to "strengthen the console side of the business" in the form of Matthew Ball, who has joined as Chief Strategy Officer.And now, a new interview with Bloomberg has shed more light on Ball's role at Team Xbox, which includes plans to "revive storied franchises" in addition to his work around consoles. The outlet says that these are two of his main focuses, although we don't have any specifics about which exact franchises he's going to be prioritising.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...franchises
