04-24-2026, 03:49 AM
Xbox Leadership Issues Massive Statement On The Future Of The Brand
"We have work to do".This might be one of the most important messages we've ever seen in the 25 years of Xbox! New boss Asha Sharma and EVP Matt Booty have issued a massive statement to employees (and subsequently the public) today about the future of the brand, outlining how Xbox needs to evolve in the years ahead.It starts off by mentioning that Xbox was "built by people willing to try things that others wouldn’t", and that the brand needs that spirit going forward as well. However, both Sharma and Booty admit that "players are frustrated" with issues like a lack of new console features, high prices, a PC presence that "isn't strong enough", and more.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/04/xb...-the-brand
"We have work to do".This might be one of the most important messages we've ever seen in the 25 years of Xbox! New boss Asha Sharma and EVP Matt Booty have issued a massive statement to employees (and subsequently the public) today about the future of the brand, outlining how Xbox needs to evolve in the years ahead.It starts off by mentioning that Xbox was "built by people willing to try things that others wouldn’t", and that the brand needs that spirit going forward as well. However, both Sharma and Booty admit that "players are frustrated" with issues like a lack of new console features, high prices, a PC presence that "isn't strong enough", and more.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/04/xb...-the-brand