05-17-2026, 11:57 AM
'Xbox Or XBOX?' - Asha Sharma Hints At Rebrand Based On Poll Results
THE ALL CAPS ERA.Earlier this week, Xbox CEO Asha Sharma took to social media to poll fans on the branding of the word "Xbox" — she wanted to know whether people preferred the current version, or whether they wanted to see it in all capitals.Her tweet racked up 2.1 million views, although only 19,000+ people actually ended up voting. The final results were significantly in favour of the all caps version, with just under 65% of fans choosing this option:Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...ll-results
THE ALL CAPS ERA.Earlier this week, Xbox CEO Asha Sharma took to social media to poll fans on the branding of the word "Xbox" — she wanted to know whether people preferred the current version, or whether they wanted to see it in all capitals.Her tweet racked up 2.1 million views, although only 19,000+ people actually ended up voting. The final results were significantly in favour of the all caps version, with just under 65% of fans choosing this option:Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...ll-results