06-05-2026, 08:14 PM
Xbox Will 'Innovate' To Reduce The Price Of Project Helix, Suggests Asha Sharma
They're working on it as we speak.There's been a lot of talk about how Xbox's next "Project Helix" console will surely be an expensive device, especially considering the state of the industry and how prices continue to go up, but Asha Sharma seemingly has a plan for it.In last night's Bloomberg Tech interview, Sharma was asked about Project Helix being "expensive", and she replied that it's "expensive if we do not innovate". She then went on to explain further about her plans to innovate in terms of Project Helix's price tag and Xbox's business as a whole.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...sha-sharma
They're working on it as we speak.There's been a lot of talk about how Xbox's next "Project Helix" console will surely be an expensive device, especially considering the state of the industry and how prices continue to go up, but Asha Sharma seemingly has a plan for it.In last night's Bloomberg Tech interview, Sharma was asked about Project Helix being "expensive", and she replied that it's "expensive if we do not innovate". She then went on to explain further about her plans to innovate in terms of Project Helix's price tag and Xbox's business as a whole.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...sha-sharma