Today, 09:36 AM
Xbox CSO Says Console Demand Is Outstripping Supply Amidst A 'Crisis' For Component
“We are producing them as quickly as possible".We've all heard about how AI has caused component prices to increase substantially over the past few months, highlighted by a significant global RAM shortage amongst other things, and Xbox's Chief Strategy Officer has been speaking today about how it's continuing to cause a "crisis" for new hardware.In an interview with The Game Business, Xbox's Matthew Ball admitted the crisis could continue for some time yet, and that "it's not a question of appetite" when it comes to fans wanting Xbox consoles, but the demand is hard to satisfy.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...ent-prices
“We are producing them as quickly as possible".We've all heard about how AI has caused component prices to increase substantially over the past few months, highlighted by a significant global RAM shortage amongst other things, and Xbox's Chief Strategy Officer has been speaking today about how it's continuing to cause a "crisis" for new hardware.In an interview with The Game Business, Xbox's Matthew Ball admitted the crisis could continue for some time yet, and that "it's not a question of appetite" when it comes to fans wanting Xbox consoles, but the demand is hard to satisfy.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...ent-prices