7 hours ago
Asha Sharma Says 'Efficiency' And 'Affordability' Are Top Of Mind For Xbox Project H
And she isn't willing to talk about disc drives yet.As part of the Gamescom festivities taking place in Germany, Xbox boss Asha Sharma has been talking to the BBC about plans for Xbox Project Helix and how the company will navigate the challenges of the ongoing component crisis.Sharma talks a lot here about how the company needs to think about "efficiency" and "affordability" throughout the next generation, and that they need to find ways to give people more choice in how their buy and use their consoles.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/08/as...ject-helix
And she isn't willing to talk about disc drives yet.As part of the Gamescom festivities taking place in Germany, Xbox boss Asha Sharma has been talking to the BBC about plans for Xbox Project Helix and how the company will navigate the challenges of the ongoing component crisis.Sharma talks a lot here about how the company needs to think about "efficiency" and "affordability" throughout the next generation, and that they need to find ways to give people more choice in how their buy and use their consoles.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/08/as...ject-helix