06-10-2026, 08:52 PM
Xbox CEO Asha Sharma "Doesn't Believe" GenAI World Models Will Replace AAA Games
"I've really come to appreciate the depth and the complexity of art".Xbox boss Asha Sharma has been speaking to Fortune about the wider industry and the future of gaming hardware, and it should come as no great shock to learn that AI came up as a topic at one point.Sharma's previous role was President of Microsoft's CoreAI product, so you'd imagine she'd be quite bullish about the impact of the highly controversial technology – but, as she has proven in the past, she's keen to see it applied in ways that make sense for players.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...-aaa-games
"I've really come to appreciate the depth and the complexity of art".Xbox boss Asha Sharma has been speaking to Fortune about the wider industry and the future of gaming hardware, and it should come as no great shock to learn that AI came up as a topic at one point.Sharma's previous role was President of Microsoft's CoreAI product, so you'd imagine she'd be quite bullish about the impact of the highly controversial technology – but, as she has proven in the past, she's keen to see it applied in ways that make sense for players.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...-aaa-games