2 hours ago
Microsoft Files Patent Which Could Bring Game-Pausing Ads To Xbox
Say it isn't so...Microsoft has filed a patent focused on injecting in-game ads at predictable times during gameplay.The filing, titled 'Contextually Aware Management of Interactive Software Application Access', describes the process of suspending your game and running "promoted audiovisual content to the user". In laymen's terms, this means ad breaks, which would award you with a credit upon completion. These credits would then act as a token to extend access to the game for a limited amount of time, ranging from 15 minutes to an hour.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/09/mi...ds-to-xbox
Say it isn't so...Microsoft has filed a patent focused on injecting in-game ads at predictable times during gameplay.The filing, titled 'Contextually Aware Management of Interactive Software Application Access', describes the process of suspending your game and running "promoted audiovisual content to the user". In laymen's terms, this means ad breaks, which would award you with a credit upon completion. These credits would then act as a token to extend access to the game for a limited amount of time, ranging from 15 minutes to an hour.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/09/mi...ds-to-xbox