05-08-2026, 02:51 PM
Xbox Needs To 'Sweat Every Detail' In Winning Over 'Frustrated' Players, Says Asha S
She's certainly committed to the cause.We've heard a lot from Xbox boss Asha Sharma recently about her plans to evolve the brand and address areas that she believes needs fixing, and The Verge has shared new quotes that she apparently told employees at a recent meeting.This is from around the same time that Sharma and Matt Booty issued a massive public statement on the future of the Xbox brand, with Sharma highlighting the need to "fix the fundamentals on console and PC" — something she alluded to in that statement as well.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...sha-sharma
She's certainly committed to the cause.We've heard a lot from Xbox boss Asha Sharma recently about her plans to evolve the brand and address areas that she believes needs fixing, and The Verge has shared new quotes that she apparently told employees at a recent meeting.This is from around the same time that Sharma and Matt Booty issued a massive public statement on the future of the Xbox brand, with Sharma highlighting the need to "fix the fundamentals on console and PC" — something she alluded to in that statement as well.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/05/xb...sha-sharma