11 hours ago
Asha Sharma Lays Out Plans For 'Deeper Investment' In Xbox's Platform Foundations
She's identified multiple areas of improvement.We've already heard a lot about how new Xbox boss Asha Sharma seemingly wants to make a bunch of changes at Xbox, including ditching the "This is an Xbox" marketing campaign and reducing prices for Xbox Game Pass, but behind the scenes, it sounds like she's very keen to improve Xbox's "platform foundations" as well.In a leaked memo to employees that was shared by The Verge yesterday, Sharma outlined that "deeper investment" is required in this area, suggesting that some of Xbox's infrastructure makes it hard to experiment, learn, and distribute at both speed and quality. Also, from a player standpoint, she says that too many of the front-end Xbox features aren't "first-class", pointing to the likes of "discovery, relevance, and social".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/04/as...oundations
She's identified multiple areas of improvement.We've already heard a lot about how new Xbox boss Asha Sharma seemingly wants to make a bunch of changes at Xbox, including ditching the "This is an Xbox" marketing campaign and reducing prices for Xbox Game Pass, but behind the scenes, it sounds like she's very keen to improve Xbox's "platform foundations" as well.In a leaked memo to employees that was shared by The Verge yesterday, Sharma outlined that "deeper investment" is required in this area, suggesting that some of Xbox's infrastructure makes it hard to experiment, learn, and distribute at both speed and quality. Also, from a player standpoint, she says that too many of the front-end Xbox features aren't "first-class", pointing to the likes of "discovery, relevance, and social".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/04/as...oundations