06-09-2026, 09:36 AM
'This Is The Start Of A Program' - Xbox Exec Addresses Questions Around Exclusivity
But we still don't yet have all the answers.Unsurprisingly, it seems that everyone related to Team Xbox is being asked about exclusive games this week, and that includes the new Xbox Chief Strategy Officer, Matthew Ball.In an interview with The Game Business, Ball gave a lengthy answer about how Xbox is going to approach exclusivity in the future. He started off by insisting that the mention of two exclusive titles (Gears and Clockwork Revolution) in the Xbox Games Showcase was "important" as it allowed players to understand that "this is not a one-off".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/th...xclusivity
But we still don't yet have all the answers.Unsurprisingly, it seems that everyone related to Team Xbox is being asked about exclusive games this week, and that includes the new Xbox Chief Strategy Officer, Matthew Ball.In an interview with The Game Business, Ball gave a lengthy answer about how Xbox is going to approach exclusivity in the future. He started off by insisting that the mention of two exclusive titles (Gears and Clockwork Revolution) in the Xbox Games Showcase was "important" as it allowed players to understand that "this is not a one-off".Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/th...xclusivity
