06-09-2026, 03:58 PM
Xbox Game Pass Lost 'Millions' Of Subscribers Following October 2025 Price Increase
Xbox CSO Matthew Ball confirms it.There was a lot of controversy in October of last year when Xbox announced that it was increasing the prices of Xbox Game Pass Ultimate and PC Game Pass by quite a substantial amount - XGPU went from $19.99 to $29.99 per-month.So, it comes as no surprise that the decision had a severely detrimental effect on the number of subscribers to the service overall, with new Xbox Chief Strategy Officer Matthew Ball confirming in an interview yesterday that "millions" of members were lost because of the change.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...e-increase
Xbox CSO Matthew Ball confirms it.There was a lot of controversy in October of last year when Xbox announced that it was increasing the prices of Xbox Game Pass Ultimate and PC Game Pass by quite a substantial amount - XGPU went from $19.99 to $29.99 per-month.So, it comes as no surprise that the decision had a severely detrimental effect on the number of subscribers to the service overall, with new Xbox Chief Strategy Officer Matthew Ball confirming in an interview yesterday that "millions" of members were lost because of the change.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/xb...e-increase
