1 hour ago
"It's Hard To Say" - Xbox Boss Isn't Sure The Activision Blizzard Deal Has Paid Off
"It was bought at a time when our strategy was predominantly on the core consoles".Remember when Microsoft bought Activision Blizzard for $68.7 billion, and everyone assumed that Xbox would become the dominant force on the back of franchises like Call of Duty?It hasn't quite played out like that; since the merger was done, Xbox hardware sales have slumped. Microsoft has also made multiple rounds of layoffs across its business, including Xbox Game Studios. Thousands of roles have been lost, and several studios have been closed down.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/it...s-paid-off
"It was bought at a time when our strategy was predominantly on the core consoles".Remember when Microsoft bought Activision Blizzard for $68.7 billion, and everyone assumed that Xbox would become the dominant force on the back of franchises like Call of Duty?It hasn't quite played out like that; since the merger was done, Xbox hardware sales have slumped. Microsoft has also made multiple rounds of layoffs across its business, including Xbox Game Studios. Thousands of roles have been lost, and several studios have been closed down.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/06/it...s-paid-off
