3 hours ago
Xbox Could Still Lose Money On Series X|S Console Sales Despite Price Hike, Sources
And what does this mean for Project Helix?Xbox's planned price increase for Xbox Series X and Xbox Series S consoles will come into effect on Saturday, August 1st, but it appears Microsoft could still end up selling its hardware at a loss.As seems to be the norm everywhere right now, rising manufacturing costs caused by the ongoing component shortage crisis are the focus of blame here. Demand for AI infrastructure has pushed memory chip prices to record highs, creating a full-blown RAMpocalypse that understandably forced Microsoft to tack on an extra $100 to the price of Xbox Series X and S hardware.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/07/xb...rces-claim
And what does this mean for Project Helix?Xbox's planned price increase for Xbox Series X and Xbox Series S consoles will come into effect on Saturday, August 1st, but it appears Microsoft could still end up selling its hardware at a loss.As seems to be the norm everywhere right now, rising manufacturing costs caused by the ongoing component shortage crisis are the focus of blame here. Demand for AI infrastructure has pushed memory chip prices to record highs, creating a full-blown RAMpocalypse that understandably forced Microsoft to tack on an extra $100 to the price of Xbox Series X and S hardware.Read the full article on purexbox.com
https://www.purexbox.com/news/2026/07/xb...rces-claim